The scope and task at hand
Joining DI in January 2022, we had an outdated idenitity and a developing product strategy. With ambitions of expanding beyond the northern countries we were in big need of a rebrand to stay up to date in the competetive landscape.
• Brand strategy
• Visual identity
• Slides deck
We held a brand sprint with the decision makers to understand the core values of the brand. In this process we included a range of the people who knows DI the best and the team that could define the way going forward. We included people from the product team, the CPO, CEO and CRO.
Defined brand guidelines for the company and external vendors to use. Included the brand mission, logo, colors, typogrophy, icons, google slides info, illustrations and images. Explore for yourself at di.no/brand-guidelines